WhatsApp Business already allows businesses to communicate directly with their customers.
Since its inception, WhatsApp has remained faithful to an update policy with very few changes in its features and visual interface. Over the last few years, we have seen the appearance of new functionalities, at a time when the competition was already several steps ahead. However, the key of its global success and daily use by more than 900 million users in a large majority of countries in the world lies in this simple interface that suggests an extremely intuitive use of the application.
After the purchase of the application by Facebook and the consequent elimination of the user license payment of 89 cents, WhatsApp has been forced to develop a new business model that generates revenue for the company. Thus, in July of this same year, the instant messaging application launched WhatsApp Business, a feature that allows companies to directly contact users through a more direct and familiar route.
WhatsApp Business, a feature that allows companies to directly contact users through a more direct and familiar route.
To do this, the company has developed an API (Application Programming Interface) in which programmatic conversations between businesses and customers can be managed programmatically. And that’s not all, as this API opens the doors to much more innovative communication solutions for companies, such as the integration of a chatbot capable of responding precisely to the needs of customers without human intervention.
The users will be protected against the massive sending of messages by the advertisers, since they will have an option to report or block the conversation or the profile of the company. In addition, companies may only send messages to users who have contacted them first to avoid receiving messages that are not relevant by WhatsApp users.
The users will be protected against the massive sending of messages by the advertisers.
The main novelties provided by this new service include the sending of purchase confirmations, online products deliveries, appointment reminders and receipt of purchase ticket. However, companies that do not respond within 24 hours after receiving a message sent by a user, must pay WhatsApp a small amount that will depend on the country in which the company is located.
In this way, the speed and quality of the response that companies must provide are key to the perception and positioning of the brand with respect to its consumers. In JAQ we are experts in the development of online content that generates great impact in a world that is increasingly connected. In addition, our multicultural team of digital natives will provide your business with a strategy focused on WhatsApp business adapted to your needs so that there are no barriers between your business and your customers.